Real Results, Real Growth
Our Client Success Stories
Discover how we've helped B2B SaaS companies achieve remarkable growth through strategic SEO. No fluff, just real numbers and proven strategies that deliver results.
Employee Time Clock Software
US-based B2B SaaS
How we optimized content strategy to drive massive growth in organic traffic and engagement.
PSA Software
AU-based B2B SaaS
Targeted blog strategy that drove significant improvements in traffic and user engagement.
PSA Software
CA-based B2B SaaS
BOFU-focused content strategy that delivered high-quality leads and improved conversion rates.
Employee Time Clock Software (US) – B2B SaaS: 532% Click Growth & 245% More Impressions with Optimized Content
How The Rank Masters Transformed Content Strategy for a Leading Time Tracking & Workforce Management Platform.
Leading platform for employee scheduling, time tracking, and payroll.
Challenges We Faced
Before implementing our strategy, the client faced several key challenges that were hindering their growth:
Outdated Strategy
Failing to improve search visibility and organic traffic growth.
Underperforming Content
Blog posts with low engagement and poor conversion rates.
Misaligned User Intent
Content not matching what potential customers were searching for.
Our Strategic Approach
We developed a comprehensive two-pronged approach to address these challenges:
Content Revision Strategy
Optimized 85 existing blog posts
- Semantic Content
Improved topical relevance and authority
- Product-Led SEO
Integrated core features to address pain points
- User Intent Optimization
Targeted various stages of buyer's journey
New Content Strategy
Created 48 new high-impact blog posts
- Detailed Semantic Content
Enhanced overall topic coverage
- Demand Generation
Focused on decision-makers and brand awareness
- CRO Elements
Incorporated strong CTAs and conversion elements
Key Results & Impact
Here's what we achieved through our strategic approach:
Revised Articles (85 Posts)
Impressions
5,489,369
Before: 1,591,027
After: 5,489,369
- • TRM's semantic content strategy improved topical relevance
- • TRM's approach captured more long-tail keywords
- • TRM's content strategy increased overall discoverability
Clicks
27,846
Before: 4,400
After: 27,846
- • TRM integrated client's features within content effectively
- • TRM's strategy addressed user pain points directly
- • TRM showcased solutions through product-led SEO approach
Keyword Volume
29,268
Before: 12,765
After: 29,268
- • TRM targeted content for various buyer journey stages
- • TRM's approach improved engagement and conversions
- • TRM enhanced user intent optimization in content
New Articles (48 Posts)
Impressions
- • TRM's long-form, detailed content established industry authority
- • TRM's strategy expanded brand visibility significantly
- • TRM improved topical coverage through comprehensive content
Clicks
- • TRM incorporated strong CTAs in new content
- • TRM added effective conversion elements like free trials and demos
- • TRM's strategy improved lead generation through content
Keyword Volume
- • TRM targeted high-volume, high-intent keywords effectively
- • TRM created content clusters for related topics
- • TRM's strategy enhanced overall SEO performance
Conclusion
Before vs. After Revision Metrics
| Metric | Before Revision | After Revision | Difference (%) |
|---|---|---|---|
| Impressions | 1,591,027 | 5,489,369 | 245% |
| Clicks | 4,400 | 27,846 | 532% |
| Keyword Volume | 12,765 | 29,268 | 129% |
New Content Performance
| Metric | Total New Articles | Impressions | Clicks | Keyword Volume |
|---|---|---|---|---|
| New Content | 48 Articles | 457,852 | 2,981 | 4,129 |
Key Takeaways
TRM's strategic content approach established the client as a topical authority, attracting engaged users, driving qualified traffic, and positioning the brand as a leader in the time tracking software market.
Impressions
+245%
3.8M more
Clicks
+532%
23K+ more
Keywords
+129%
16.5K more
PSA Software (AU) – B2B SaaS: 25.91% Organic Traffic Growth, 2.8x More Users & 3.5x Higher Engagement via Blog Strategy
How The Rank Masters Transformed Content Strategy for a Leading Professional Services Automation Platform
Leading provider of PSA software for businesses in the professional services industry
Challenges We Faced
Boost Organic Traffic
The client sought to boost organic traffic and engagement through strategic content marketing.
Attract High-Quality Leads
While their website was indexed with many pages, they wanted to ensure their blog content attracted high-quality leads.
Target Relevant Prospects
The initial challenge was to deliver content that would drive and attract high-quality and highly targeted traffic of their relevant prospects and ICP.
Drive Purchasing Decisions
Move potential customers closer to making purchasing decisions via engaging content.
Our Approach
The Rank Masters (TRM) implemented a comprehensive content strategy focusing on targeted blog content and SEO-driven demand generation to address the client's specific needs and market position.
Focused Blog Content Strategy
Delivered 29 blog posts, with 25 published by October 2024
- Target Audience Focus
Addressed needs and challenges of their target audience
- Educational Content
Emphasized the value of PSA solutions
- Pain Point Targeting
Crafted content around resource allocation, time tracking, and project profitability
SEO-Driven Demand Generation Content
Targeted high-intent, long-tail keywords
- Buyer's Journey Alignment
Captured organic traffic from users further along in their journey
- Internal Linking Structure
Ensured blog posts drove traffic to other key pages
- Seamless User Experience
Created a cohesive flow throughout the website
Key Results & Insights
Blog Traffic and Engagement Performance
From the blogs we published, TRM's strategy delivered significant improvements in organic traffic and engagement for our PSA software client. Here's how the results stand out:
Total Organic Traffic
9,189 visits
Opportunities for potential customers to discover the client's PSA solution via organic search.
How TRM's strategy stood out:
- Focused on highly-targeted, long-tail keywords
- Addressed specific pain points like project budgeting
- Attracted decision-makers searching for complex solutions
- Led to more high-quality traffic
Active Users
7,234 (78.7%)
Of traffic engaged with the content in a meaningful way.
How TRM's strategy stood out:
- Crafted blog posts around high-value PSA software features
- Ensured content was educational with clear use cases
- Contributed to higher user engagement
- Encouraged active exploration of website resources
User Interactions
23,948 events
Users actively engaging with multiple touchpoints on the site.
How TRM's strategy stood out:
- Used internal linking to guide users through the site
- Connected blog posts to product pages and demos
- Led visitors down the conversion funnel
- Enhanced likelihood of action beyond page views
Performance Comparison: Blog Pages vs. Other Pages
Let's compare the performance of the 25 blog pages TRM published with the client's other 292 indexed pages:
Organic Traffic
Blog Pages (25)
9,189 visits
Other Pages (292)
45,891 visits
Blog pages account for 16.7% of the total organic traffic
TRM Blogs contribute 16.7% more organic traffic
Active Users
Blog Pages (25)
7,234 users
Other Pages (292)
30,206 users
Blog pages account for 19.3% of the total active users
TRM Blogs bring in 2.8x more active users
Event Counts
Blog Pages (25)
23,948 events
Other Pages (292)
79,316 events
Blog pages account for 23.2% of the total event counts
TRM Blogs bring in 3.5x more events
Average Visits per Page
Blog Pages (25)
367.56 visits
Other Pages (292)
157.6 visits
Blog pages account for 70.0% of the total average visits per page
TRM Blogs significantly outperform
Average Active Users per Page
Blog Pages (25)
289.36 users
Other Pages (292)
103.3 users
Blog pages account for 73.7% of the total average active users per page
TRM Blog pages have higher engagement
Average Event Counts per Page
Blog Pages (25)
957.92 events
Other Pages (292)
271.2 events
Blog pages account for 77.9% of the total average event counts per page
TRM Blogs drive more user interaction
How TRM's Strategy Stood Out
TRM's approach focused on high-conversion content tailored to decision-makers, resulting in:
- Significantly more engagement and interaction than other website pages
- More effective attraction of active users
- Higher event counts compared to other site pages
8%
of total indexed pages
16.7%
of total organic traffic
Traffic Growth: Google Search Console (GSC) Comparison
From Google Search Console (GSC), we saw a 25.91% increase in traffic in the past 6 months, directly attributed to the blog content we delivered.
Previous 6 months
22k
Traffic
Recent 6 months
27.7k
Traffic
Increase
25.91%
How TRM's strategy stood out:
- 100% Organic Growth:
All traffic increase came from TRM's published blog content
- Keyword Performance:
163% increase in high-intent keyword rankings
- Consistent Growth:
5.7k monthly traffic increase without significant fluctuations
- Conversion Optimization:
25.91% traffic growth with targeted, high-conversion potential queries
PSA Software (CA) – B2B SaaS: 31.58% Conversion Growth, 66% More Efficient Conversions & 247% Engagement Surge via Targeted Blogs
How The Rank Masters Drove High-Conversion Organic Leads Through a Focused Blog Content Strategy
Our client provides a robust PSA software platform designed to streamline operations for professional service organizations. Their offerings include features like capacity forecasting, resource allocation, and enterprise-grade automation. The company primarily targets enterprise clients along with SMBs, with a strong focus on high-value leads.
The Challenges We Faced
Improve Lead Quality
Our CA-based PSA client wanted to improve lead quality through its blog strategy. They preferred highly targeted Bottom of Funnel (BOFU) keywords with lower search volume but high conversion intent.
Enhance Blog Performance
While their existing blog content had a moderate site-wide conversion rate (2.92%), many posts ranked on Google's second page and underperformed in terms of traffic and conversions.
Our Approach
The Rank Masters (TRM) implemented a comprehensive content strategy focusing on BOFU-driven content and AI-optimized approaches to address the client's specific needs and market position.
BOFU-Driven Content Creation
Focused on high-intent keywords and product-led SEO
- BOFU Keywords
Shifted focus exclusively to BOFU keywords with high purchase intent
- Content Delivery
Delivered 13 blog posts in 3 months
- Product-Led SEO
Aligned posts with features of the client's Enterprise plan to attract high-ticket prospects
AI-Optimized Content Strategy
Optimized for AI-powered search engines
- AI Search Optimization
Optimized content for AI-powered search engines like SearchGPT, Gemini, and Google's AI Overview
- Semantic Relevance
Ensured semantic relevance and user-focused content for emerging AI-based search trends
Key Results
Blog Post Performance
13 blog posts generated 13 conversions
Conversion Rates
4.85% (active users) and 6.91% (page-view events), outperforming site-wide averages
Top-Performing Content
The article that drove the most conversions was directly tied to a high-value feature in the Enterprise plan
Lead Quality
Generated high-ticket leads aligned with the target audience and ICP
Conversion Events Tracking
Analytics data showing conversion events (GTM_open_popup_form and GTM_create_an_account) across blog pages
Comparison of Conversion Performance
The table below compares key metrics between the client's entire blog library (350 posts) and the 13 blog posts created by TRM between October 2024 and January 2025:
No. of Conversions per Blog
Client's Blogs
0.76
TRM's Blogs
1
TRM's blogs outperform
Traffic per Blog (Active Users)
Client's Blogs
25.98
TRM's Blogs
20.62
TRM's blogs attract less traffic, but higher-quality leads
Conversion Rate (Active Users)
Client's Blogs
2.92%
TRM's Blogs
4.85%
TRM's higher efficiency
Conversion Rate (Page-View Events)
Client's Blogs
1.99%
TRM's Blogs
6.91%
TRM's blogs outperform significantly
Key Insights
Conversions per Blog
On average, the client's blogs generate 0.76 conversions per post, while TRM's posts generate 1 conversion per post, representing a 31.58% improvement in performance. Despite having fewer posts, TRM's content is more successful at generating conversions.
Conversion Rate (Active Users)
TRM's conversion rate based on active users is 4.85%, which is 66% higher than the client's rate of 2.92%. This demonstrates that TRM's content is more efficient at converting visitors into actions (e.g., form submissions, account creations), despite attracting fewer visitors.
Conversion Rate (Page-View Events)
TRM's blogs outperform the client's blogs by 247% higher conversion rate on a per-page view basis. TRM's conversion rate for page-view events is 6.91%, compared to the client's 1.99%. This suggests that visitors to TRM's pages are much more likely to engage and convert when they land on a TRM blog, indicating strong content relevance and higher engagement levels.
Seasonal Traffic and ICP Targeting
It's important to note that there was a down period in traffic due to the holiday season (December and early January), when traffic and searches for many industries, including PSA, typically dip. Even with this seasonal slowdown, the results remain solid, showing the potential for even stronger performance in periods of higher search volume.